Created in-house, the logo, which is known as the “Lucky Alternate,” pays homage to the early 1960s illustration created by Celtics patriarch Red Auerbach’s brother, Zang, a former editorial ...

Celtics coach Joe Mazzulla explained why the team decided to wear those warmups for Saturday’s Game 1 against the Hawks. “We have a responsibility to what’s come before us, not only in ...

BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.

Even if the Celtics win Game 1 of the NBA Finals, count on Wyc Grousbeck to be singing the blues this weekend.. The Celtics co-owner, who dabbles in music on the side, will join blues-rock outfit ...

BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.