SAIC-GM unveiled a new Buick architecture for China, called Xiao Yao, allowing the brand to offer vehicles with three types ...

This move, he said, would strengthen their national brand architecture while preserving their hyperlocal strategy in key cities. R. Chandrasekaran, chairman, KSL Digital Ventures, a unit of The ...

(Gray News) – Chicco is recalling thousands of car seats that fail to properly restrain a child and increase the risk of injury in a crash. According to a notice from the National Highway ...

McDonald’s has a new permanent menu item, McCrispy Strips, coming to its U.S. menu. The fast-food giant revealed that participating restaurants across the country will have McCrispy Strips as a ...

Gensler, Moody Nolan, TVS, Stantec, Ratio Design, and Populous top Building Design+Construction's ranking of the nation's largest convention center and event facility architecture and architecture ...

Defined buyer personas and messaging matrices A clear brand architecture and positioning statement Tone of voice guidelines that reflect audience expectations Internal brand alignment across ...

New visual identity and brand architecture The rebrand also includes a new visual identity, with a refreshed logo and color palette that highlights Minor Hotels' commitment to shaping meaningful ...

In areas with vast landscapes, incorporating natural elements is essential for seamlessly connecting architecture with its site. Conversely, in dense urban environments dominated by built ...