Introduced in 1959 to promote Colombian-grown coffee beans, Juan Valdez became one of marketing's longest-running ... In compiling a recent case for long-term, sustained investment in brand, we were ...
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Just in time for Valentine’s Day, trade dispute with Colombia threatens flower importsFor decades, Colombian coffee has been marketed in the United States through advertisements featuring the fictional farmer Juan Valdez, often seen carrying ... The first of the quality news brands to ...
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