What FIFA’s new controversial logo reveals about the power of branding From FIFA's latest design to a hot AI ... retains the brand recognition of both companies, but creates something new ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

Few symbols are as important to a brand's identity as its logo. Apple, Microsoft, Sony. Seeing their logos can evoke an emotional response, linking their userbase with their ideals. On the flip ...

Benzinga offers a comprehensive suite of company logos in multiple formats. Current formats include full color, grayscale and company marks. Transparent background logos will be available in the ...

An curved arrow pointing right. When companies set out to design logos to brand their products, they often go above and beyond to create recognizable and memorable graphics. Over and over again we ...

Logo design is tricky - just ask Sears ... Sears is far from the first company to be criticized of copying another company's logo. In fact, famous companies from Starbucks to Disney have been ...

Some spent nothing. A good logo is crucial for a company's branding strategy. Stock Logos—a site that offers, well, stock logos—has compiled a list that reveals how much Coca-Cola, Nike ...

from the design of a lightto the design of the logoon your sports gear. Logos are a key partof the identity of a business.As the company becomesmore well-known, so does the logo.Many logos are ...