Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, ...

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.

The new logo looks more like the classic black-and-white logo used by HBO for decades ... Then-global CMO Patrizio Spagnoletto told AdWeek that the company felt blue was best.

It's not HBO, it's Max - but the new logo for Warner Bros. Discovery's streamer now certainly ... Discovery was not immediately available for comment. The jump to black-and-white branding is not Max's ...

Just a few years after debuting its original logo, the Max streaming service, surprised users with an updated new logo and color palette.

WASHINGTON (AP) — The Justice Department has charged a man with vandalizing a Tesla dealership in New Mexico and setting fire ...

“There is zero incentive for any company or brand to be remotely critical ... and that the decision points are so starkly black and white, and … that they’re not dealing with situations ...

Duke didn’t approve the use of its logo ... “The White Lotus not only uses our brand without permission, but in our view uses it on imagery that is troubling, does not reflect our values ...

For Blue Origin ‘s first all-female space flight, Lauren Sanchez, fiancée of Jeff Bezos, partnered with Monse to create custom astronaut suits. Their collaboration has earned the luxury brand $2.1 ...

Welcome back to Week in Review! Elon Musk says that xAI bought X in an all-stock deal; a16z-backed 11x faked some customers; the Lumon Terminal Pro pops up on Apple’s website; and much more.

Logos are one of the most vital elements of a fashion brand's identity. A good logo encapsulates everything a brand stands for – its personality, values, and aesthetic ... of luxury and aspiration.

Different colours trigger different emotions, shaping consumers' perceptions of quality, trust, and value ... How many logo versions will I need? At a minimum, you should have a horizontal logo, ...