Oregon’s Deschutes Brewery is bringing new fizz to the megastore’s formerly flat beer aisle. ‘It’s incredible. The ...

While Costco offers some quality deals on its brand-name items, shoppers find that other Kirkland Signature Products aren't ...

Costco’s $86 billion Kirkland Signature brand went against industry standards when it was launched in 1995. WSJ breaks down why the private label is now the retail behemoth’s secret weapon.

From A5 Japanese Wagyu to the iconic rotisserie chicken, you'll always find the best deals in Costco's meat department. But ...

Costco has reportedly stopped selling a Kirkland Signature non-dairy milk option in its warehouses. Members can no longer find Kirkland Signature soy milk at their local warehouse after the ...

Costco (COST) created store brand Kirkland Signature three decades ago and it is now a linchpin the company’s success that accounts for roughly a third of its approximately $254.5B in annual ...

Costco co-founder Jim Sinegal sat down with The Wall Street Journal to discuss how he built the $86 billion label Kirkland Signature and why he was so reluctant to get into the gasoline business.