What Is Brand Personality—And How Can Small Businesses Develop One?
But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can ...
The mayor’s proposal to cut BIRT taxes is illogical and imprudent
Businesses have already reaped windfalls from sweeping federal and state tax cuts. It’s time for Philadelphia to try a ...
Global stocks and US futures plunge as Trump tariffs reverberate across the world
The turmoil of President Donald Trump's tariffs reverberated around the world, across the major indexes in Europe and Asia, where markets opened to a bloodbath, triggering circuit breakers in some ...
At America's last alumina refinery, a trade war spells trade-offs
Trump wants the U.S. to make more aluminum. In Louisiana, home to the only domestic producer of a material essential to that ...
Bill Murray Talks Being ‘Barbecued’ for Behavior That Got ‘Being Mortal’ Shut Down
Bill Murray discusses kiss controversy that got production on Aziz Ansari's feature directorial debut 'Being Mortal' shut ...
Artist of portrait that wound up Trump says her business may never recover
British painter Sarah Boardman said she completed the portrait accurately, without 'purposeful distortion' or political bias.