Impact BBDO will continue to lead brand strategy, creative development, and campaign execution across the region.

Modern marketers combine data, research, and creativity to outperform intuition-based campaigns of the Mad Men era.

Following reports that Ghanaian rapper Sarkodie has filed a lawsuit against Ecobank Ghana for allegedly using a look-alike ...

In this landscape, user acquisition (UA) has become a decisive factor in determining success. Traditional methods for creating marketing assets—such as ad copy, visuals and videos—are increasingly ...

A trio of agencies stood out from the pack for their ability to produce award-winning work that taps into the culture, moves the needle for clients and impacts the bottom line.

Marketers who have adopted genAI use it for creative development. Plus: marketers see creative evaluation process as flawed.

Arabian Automobiles Company's AI influencers Alpha Babe and BookToker discuss Gen Z marketing, co-creation, fake influencers and more.

In an age driven by automation, data and algorithm-based decisions, innovation remains the ultimate differentiator. However, ...

Zach Kitschke is Canva’s global CMO, and as employee No. 5, he has played a pivotal role in building the Canva brand over the ...

Jimmy Fallon will create a marketing agency and fill it with creative and clever executives in a new NBC competition series ...

Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day ...

Maqnet, a technology company focused on artificial intelligence for creative services, has announced the launch of a ...