For the second year in a row, the UAE Government Media Office has attracted incredible attention at the Cannes Lions International Festival of Creativity, with several hundred delegates, attendees and ...

In today’s fast-evolving professional landscape, acquiring new skills and enhancing existing ones are more than just career ...

Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

A new survey from Project Management Institute (PMI)) has highlighted that 97per cent of agencies face mounting pressure to ...

Infosys CMO Radar 2024 revealed that AI-fluent CMOs are becoming a transformative force in business with 62 percent see their ...

The Cannes Lions awards have changed throughout the decades. Still, they remain a key prize that can enhance client ...

Discover how marketing teams collaborate smarter on creative projects with streamlined workflows, real-time tools, and better ...

Weetabix tasked ZEAL with building a campaign that felt authentic and aligned with the brand’s values. After reviewing a range of ideas, ZEAL developed the ... This is an engaging creative platform ...

But pulling off a successful influencer marketing campaign takes ... or brand love, these ideas will give your next social media campaign a creative edge. Sure, everyone’s seen unboxing videos ...