For the second year in a row, the UAE Government Media Office has attracted incredible attention at the Cannes Lions International Festival of Creativity, with several hundred delegates, attendees and ...

Subtle shifts in tone can mis-position a brand, introduce unintended promises, or clash with existing campaigns. Only a human ...

In today’s fast-evolving professional landscape, acquiring new skills and enhancing existing ones are more than just career ...

Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

A new survey from Project Management Institute (PMI)) has highlighted that 97per cent of agencies face mounting pressure to ...

Infosys CMO Radar 2024 revealed that AI-fluent CMOs are becoming a transformative force in business with 62 percent see their ...

We once launched an email campaign filled with clever puns and eye-catching visuals, thinking creativity alone would drive ...

The Cannes Lions awards have changed throughout the decades. Still, they remain a key prize that can enhance client ...

Cultural resonance in marketing is the ability of a campaign to reflect and respect the values, traditions and experiences of ...