Once a novelty, just four years after its launch chocolate brand Cadbury Dairy Milk Silk (CDM Silk) became nothing more than ordinary. Chocolate being an impulse-driven category, the brand was being ...

Cadbury Dairy Milk Silk has for over a decade positioned itself as a premium chocolate and has become the second biggest chocolates brand in India. Positioned as an indulgent treat to be enjoyed with ...

Silk's dark chocolate almond milk is an excellent example ... The kind of chocolate didn't matter, and it also didn't matter what the non-dairy milk base was -- although I tried to get a variety.