FIFA launched its own layer-1 blockchain using Avalanche’s AvaCloud. It powers the underlying infrastructure for the FIFA ...

FIFA is migrating its digital collectibles to a dedicated Layer-1 blockchain on Avalanche after May 20, with Modex leading infrastructure development.

Between January and July 2020, five digital sports cards sold for $36,000 or more. The highest? A Kobe Bryant 1/1 Logoman NFT. Coming in second? A Zion Williamson 1/1 Logoman RPA—oof.

U.K. talent agency YMU has announced it is expanding into gaming and sports marketing with the integration of Digital Sports Mgmt (DSM) into its sports division. YMU has acquired a majority stake ...

The BBC’s strategy to grow BBC Sounds and increase digital listening has ... coverage of live music and sport with listeners tuning in for Radio 1’s Big Weekend, the Coronation Concert ...