Only, Roma isn't calling it merely a new logo. Instead, the club is referring to it as an " Updated Brand Identity ." And there wasn't exactly cheering and hollering either.

Italian Serie A outfit Roma have today unveiled their new club logo. The updated design maintains the shape and proportions of the original Roma crest, represented in art and sculpture throughout ...

AS Roma was founded on June 7, 1927. The Italian traditional club is celebrating this year's anniversary with a special action: The club's logo is being changed. In the future, the capital city team ...

Jose Mourinho has AS Roma in another European final, but they are without a main kit sponsor, instead taking the opportunity to flaunt some their Roman roots. What is on front of Roma jersey?