Elf Beauty said on Wednesday it expects a smaller core profit margin for the first half of fiscal 2026 due to higher tariff ...

Elf Beauty beat first-quarter sales and profit estimates on Wednesday, fueled by resilient demand for its affordable products ...

The Lumistella Company, the creative force behind the internationally acclaimed Santaverse™ and The Elf on the Shelf ®, kept the holiday spirit alive this summer through a series of strategic ...

In a bizarre and trippy video posted to social media, Cleveland Browns mascot Brownie the Elf broke down the team's 2025 opponents.

The Cleveland Browns social media team celebrated the release of the team's 2025 NFL season schedule with help from mascot Brownie the Elf. In the trippy and bizarre video posted to X (previously ...

Karin Naccarato, Salida, has been selected as the grand marshal for the Parade of Lights this year. The theme for the annual ...

The Elf on the Shelf: Christmas Heroes is a puzzle-platformer with plenty of mini-games to enjoy on the side. Watch the official announcement trailer here.

An Elf on the Shelf video game, titled Christmas Heroes, has been announced, coming to PC and console this October.