The Duchess of Sussex's new lifestyle brand's logo contains hidden tributes to Prince Harry, an insider has claimed, incorporating symbolic elements that honour their shared life. The "As Ever" logo features two hummingbirds and a palm tree,

After Markle's announcement, the clothing brand As Ever released a statement. Co-founder Mark Kolski thanked everyone for the support and clarified that they are not associated with Markle's new venture. During a conversation with Daily Mail, he claimed to have learned about it from a friend and revealed that he was seeking legal advice.

Meghan Markle’s new brand logo has a thoughtful nod to her relationship with Prince Harry. The Duchess of Sussex, 43, announced plans to rename her lifestyle brand, American Riviera Orchard, to As Ever in a video posted to her personal Instagram account on Monday,

Meghan Markle and Prince Harry at the Invictus Games Vancouver Whistler 2025 on Feb. 9, 2025; The As Ever logo

Meghan Markle, the Duchess of Sussex, is staring at a lawsuit over her new brand logo for As Ever. The logo has been accused of plagiarizing a Spanish coat of arms. Xisca Mora, the mayor of Porreres—a town in Mallorca—is reportedly mulling suing Markle for this alleged infringement.

Meghan Markle recently unveiled her rebranded lifestyle brand, As Ever, and its new logo is packed with subtle nods to her family and personal history. The design features a palm tree encased by two hummingbirds.