Fatigue rates inside Meta Ads Manager: If your frequency’s above 3 and CTR drops, it’s time to refresh. These signals are how you decide whether to scale or pivot. AI helps you respond faster.

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

PUTRAJAYA: Social media platform Facebook is estimated to have generated between US$15bil to US$20bil (RM63.7bil-RM84.9bil) in online advertising revenue in the Asean region in 2024, says Datuk ...

Scam artists are luring shoppers via Facebook ads The ads also instil a sense of urgency by using keywords like 'clearance', 'Holiday sale' or 'excess inventory', applying pressure on buyers to ...

Scam ads on Facebook have evolved beyond the days of misspelled headlines and sketchy product photos. Today, many are powered by AI, fueled by deepfake technology, and distributed at scale through ...

According to the report, Facebook users aged 45 to 54 saw the highest ad load at 22%, with those 55 and older and those 35 to 44 close behind. Users age 25 to 34 hovered just above 16%, while 18 ...