The fashion market relies both on IP protection and creativity in establishing brands and new products, and sometimes it can be difficult to draw a line where “borrowing” morphs from an accepted ...

A Shanghai-based company has been fined for falsely promoting children’s fashion events as part of Paris Fashion Week and ...

At this year’s Drum Marketing Awards EMEA, the region’s most compelling campaigns didn’t just win gold – they reflected the ...

The Lion for Change Shortlist. Three entries from Asia have made the cut. They are: The agency revealed the shocking ...

Industry watchers note that ad fatigue has pushed brands to opt for messaging, which is naturally embedded in content, as it ...

Listen, we all know how important it is to serve looks during Pride season. But coming up with fresh, fierce outfits year ...

The Astra sponsorship marks the second consecutive week of the Hawks being featured in Spotlight on Sponsors. Last week the ...

In the fast-paced world of modern marketing, every second of an ad must make an impact. Whether it’s a YouTube pre-roll, a ...

This spring, a new business opened on the main drag of my West Philadelphia neighborhood, provoking both excitement and ...

Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], fuels the connection between fashion, motorsport and cinematic ...

Louis Vuitton has filed a lawsuit against a small Portuguese liqueur firm it accuses of using a logo too similar to the ...

Generative AI is quietly rewriting the rules of brand discovery and consideration. It isn't just another tool—it’s wiring ...