The top trends of the spring/summer 2025 collections speak not to politics, but to the idea of soft power – of using fashion to influence, beguile, charm, seduce and bewitch. The season as a whole ...

Logos are one of the most vital elements of a fashion brand's identity. A good logo encapsulates everything a brand stands for – its personality, values, and aesthetic. For fashion companies, the logo ...

The H&M logo is more than just a corporate symbol — it’s a small billboard for cheap chic, a promise written in red ink. But how did we get here? The history of H&M’s visual identity is a tale of ...

In an era of luxury and global fashion dominance, consumers across Europe and North America are spending thousands—sometimes tens of thousands—on handbags, trainers, eyewear, and clothing. From the ...