Forever 21 was young once and ready to change the world, one improbably inexpensive top at a time. It helped popularize fast ...

Ultra-low-cost or luxury? The strategic choice fashion brands & clothing companies must make in order to survive the rise of ...

The fast-fashion brand Zara produces 450 million garments ... or wipes that only live a short time before ending up in the trash. While these recycling campaigns are great marketing tools ...

And Shein, by sending ultra-cheap parcels to customers worldwide, has become what Bédat describes as the "leading trash fashion player." Bédat noted fast-fashion groups like Shein are now ...

Forever 21’s bankruptcy and store closures mark the end of the first fast fashion era. What comes next will be defined by ...

As the fashion sector grapples with the environmental repercussions of fast fashion, both consumers and designers are directing their focus toward sustainable alternatives. One such innovative and ...

Consumers like us play a big role, too. We must choose brands that prioritize transparency and responsibility. Of course, our choices are influenced by budget, availability, and convenience. Still, ...