Amy is certified in Luxury Home Marketing and she's an Accredited Buyer's Representative (ABR®), and a Resort and Second Property Specialist. She enjoys working with agents and writing about real ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences.

Sales stay low. But the right buyer persona changes everything. It makes marketing easier. It brings in the right customers. Want to build the perfect one? Swipe to learn how.