You can overcome this challenge by reviewing your scoring criteria and aligning them with your business goals, customer journey, and buyer personas. Sometimes, there is a mismatch in lead ...

Amy is certified in Luxury Home Marketing and she's an Accredited Buyer's Representative (ABR®), and a Resort and Second Property Specialist. She enjoys working with agents and writing about real ...

That will help you identify relevant influencers for your marketing campaigns. Use the insights from your audience analysis to create buyer personas. A persona includes everything from needs, ...

First, you have to know your customer to be able to connect on their level. Complete your buyer persona or audience persona research, and do the due diligence associated with timing your campaigns.

All these factors can help businesses cultivate a snapshot of the "ideal customer" or "customer persona ... they can address issues that displease buyers and promote the products and services ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences.

You’ve come to the right place. You probably have a million questions- but don’t worry, we’re here to help. Check out some of the popular articles for first time home buyers, and feel free to drop us ...