The 43-year-old Duchess of Sussex announced early Tuesday that she will now be operating as As Ever instead of American Riviera Orchard, a brand she launched last year that never went anywhere.

Meghan Markle's new brand logo is loaded with symbolism. Inside the deeper meaning of what the Duchess of Sussex chose for the As Ever crest.

The cat’s out of the bag,” the Duchess of Sussex, 43, said in a video as she unveiled her lifestyle brand’s new name.

In an Instagram video posted ahead of her upcoming Netflix series, the Duchess of Sussex announced her brand’s new name and ...

Meghan Markle has unveiled her new lifestyle brand, As Ever, alongside a fresh website and logo featuring a tribute to her ...

The duchess also announced that Netflix, which will soon stream With Love, Meghan, is going to be her “business partner” in ...

MONTECITO, Calif. (AP) — Au revoir, American Riviera Orchard. Meghan, the Duchess of Sussex, has rebranded her fledgling ...

Meghan Markle, the wife of Prince Harry, made a name switch to her lifestyle brand weeks ahead of the launch of her delayed Netflix series.

Meghan, Duchess of Sussex has relaunched her lifestyle brand, naming it As Ever and unveiling a new website featuring what ...

It turns out that Meghan Markle has been hinting at her lifestyle brand’s new name for weeks, signing off many of her Instagram posts on her newly launched account “As ever.” As Ever isn’t just a ...

Meghan Markle is rebranding American Riviera Orchard—a move experts saw coming from a mile away. While we had fun with the ...