The new logo was created by GM’s own designers. Even the font was created in-house, the company said. It’s the first time the automaker has substantially changed its logo since 1964.

GM has a new logo, and it’s a fairly radical change. The blue square with “GM” underlined in all capital white letters in the middle was GM’s look since the 1960s.

According to Business Insider, the new logo will have the same GM letters but in lower case. The new design is reminiscent of what you would see in an app store on your mobile device.

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The last time GM changed its logo was in 1964. GM said the new identity extends to its technology "brands," such as its proprietary Ultium system. "The new brand is optimistic and vibrant," Wahl said.

As GM focuses more heavily on electric vehicles, the company is modernizing its classic logo. For over 50 years, the automaker had used underlined all-caps white lettering on a blue square.

GM unveiled its new logo on Friday. However, people on social media expressed their dissatisfaction with the new logo through humor or pure criticism.

The new logo was created by GM’s own designers. Even the font was created in-house, the company said. It’s the first time the automaker has substantially changed its logo since 1964.

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The U.S. automaker is also accelerating its go-to-market timeline and adding more EVs to its portfolio plans. GM plans to bring 30 new electric vehicles to a global market through 2025.