Some young adults with disposable incomes for the first time in their lives are trying to make sense of how tariffs are ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Suhana Khan proves she can ace any style with stunning allure as she slips into this on-fleek yellow midi dress, perfect for ...

These young designers from small towns are transforming Indian fashion by blending personal stories, local culture, and ...

Sara Tendulkar's Australian adventure showcases her impeccable travel fashion sense. From breezy fits to luxe accessories, ...

Fashion is a language, a form of expression that evolves with every generation. But sometimes, the styles of past eras linger ...

Millennial PR boss Grace Garrick, who runs the agency MVMNT, has a gaggle of Gen Z employees who she says are often hanging ...

An Instagrammer challenged a 65-year-old man to dress up like a Gen Z person. The man didn't just accept the task, but he ...

These experts aren’t manufacturing this shift for attention and sales. Gen Z and Millennial TikTok users are openly waging gym wear war on the platform, with Zoomers declaring that purely tight ...

TikTok is abuzz with a new Gen Z fashion trend: wearing long, flowing dresses− dubbed "milkmaid dresses" − out clubbing. Kendall Jenner, 29, even seems to have gotten in on it, turning heads in one of ...

Meet sneaker heels, or "sneels", the latest footwear experiment designed to cater to Gen Z’s obsession with individuality, ...