STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

Gen Z is breaking the traditional rules and conduct baby boomers have set in place for the workplace over decades. The young professionals are more comfortable with “cheating” on the job, wearing ...

Gen Z, however, leans towards softer, more muted shades. Pastels and earth tones dominate their color palette, reflecting a ...

View “#millennials” posted on instagram >>> Recently, a wave of fashion discourse has erupted on TikTok, with Gen Z calling ...

Fashion has always been a reflection of the times, and with each new generation comes a set of preferences and trends that ...

And they did not disappoint!

Out of all the rugby shirt styles on the market, brown tones have been hugely popular. ASOS has nailed the brief. This ...

The once effortless art of slipping into inherited furs, layering on jewels and bathing in pearls before a gala has become a ...

Kendrick Lamar's Super Bowl look could have sealed the fate of skinny jeans. Wearing light wash flares and a motorcycle ...

Coach made a major statement at its Fall/Winter 2025 NYFW show. See which of our favorite It Girls were there for the runway.

Khushi Kapoor wore a custom Torani creation - skirt-lehenga paired with a heart-shaped choli -that's giving inspiration to ...

These fashion trends not only reflect the unique tastes and values of Gen Z but also signify a broader cultural shift towards inclusivity, sustainability, and self-expression in the workplace. As the ...