PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Gen Z and millennials spend around three times as much as baby boomers do on fitness, according to data from Bank of America.

Members of Generation Z are crafting their own Steve Jobs-style uniforms for the workplace, saying outfit repetition gives ...

Under a post promoting the $50 unisex EZY Ultra Stretch Jeans — the skinny denim, which comes in five colors, billed as ...

Gen Z and Millennials are debating online over whether tight-on-tight or tight-on-baggy workout fits are best. Here are our ...

Sports kits are now a fashion item for millennials and Gen Zers, who use their sports teams to create a stylish 'blokecore' ...

As Gen Zers opt for flats and sneakers, they can't fathom the idea of wearing six-inch heels all night and dancing away—but millennials will never forget.

Yoga pants are my safe place. They’re soft, stretchy, breathable, and really easy to style (read: I don’t have to worry about ...

The leggings generation may be going astray on TikTok, favouring individuality over ‘beauty is pain’ — but debates remain.

Why don't bosses like new college grads? Some bosses say that the group is unprepared for the workforce and can’t hack the ...

Let’s dive into the world of Gen Z fashion, where shoes are not just footwear but a statement of identity and rebellion ...