One major trend in the history of logo design is the evolution from ornate, figurative marks to a more deliberately reduced, streamlined aesthetic – although this didn’t start until the early ...

General Electric is going green — inking an estimated $7 million deal with its hometown Boston Celtics to have one of the first corporate logos on an NBA team jersey. The green and white Celtics ...

The iconic cursive G in the General Mills logo was only introduced 50 years ago. Based on a review of Fortune 500 companies, 24/7 Wall St. identified the 10 oldest corporate logos still in use today.

Procter & Gamble and General Mills are among the oldest companies on the Fortune 500, but they do not have logos that made our list. Procter & Gamble in 1985 stopped using the logo it had used ...

Similarly, General Electric shied away from the modern marks that it hired design agency Landor to produce in 1986. Still it’s possible that we could see more brands drop the script soon.

The Boston Celtics announced a multi-year partnership with General Electric on Wednesday, joining the Sacramento Kings (Blue Diamond Almonds) and Philadelphia 76ers (StubHub) as NBA teams that ...

As you likely have heard from your valet shouting it at you, General Motors has updated its logo for the first time since 1964. This new logo modernizes the typographic elements, rounds some ...

As time, style and technology advance, so too do the brand logos by which automakers have identified themselves. Some have remained the same and some are hardly recognizable from the originals.

Over the last week we’ve seen a rash of rebranding efforts by major companies such as Burger King and Pfizer. Now, General Motors announced it too had a New Year makeover, unveiling a new logo ...

BOSTON (CBS/AP) — The Boston Celtics will take to the parquet court next season wearing a General Electric logo on their uniforms. The team said Wednesday it has a three-year deal that makes the ...

“You could say that, in general, there are about 25 to 30 categories that all logos fit in, whether they were created in 1870 or in 2021,” Müller said.