The celebration of Darlington Raceway’s 75th anniversary season will get underway this weekend with the NASCAR Cup and ...

Hooters, the US-based restaurant chain known for chicken wings and staff wearing skimpy outfits, has filed for bankruptcy ...

In the hallowed halls of NASCAR history, legends aren't born in the spotlight—they're forged in the crucibles of Xfinity and ...

To test new ideas and technologies, for brand awareness, or because it's part of a strong marketing plan? Automakers have ...

To test new technologies, for brand awareness, or because it's part of a strong marketing plan? Automakers have many reasons ...

The short run of Hendrick Motorsports Camaros for Hertz was announced in 2019. At the time, Hertz was the lead sponsor for ...

With ABB off the top of the sponsorship list, NASCAR's remaining founding partners for the race are Blue Cross Blue Shield of Illinois and Xumo, a streaming service. Previously, Xfinity was a ...

STATEN ISLAND, N.Y. -- General Motors has issued a safety recall for several vehicle models across two of the auto giant’s main brands. The company is currently recalling certain luxury sedans ...

Progressive Corp. reportedly is shifting gears on its NASCAR strategy. The Mayfield Village-based insurance company is exploring a potential team sponsorship, with Joe Gibbs Racing sitting in pole ...

The Backstreet Boys will sponsor John Hunter Nemechek and LEGACY MOTOR CLUB in Sunday's Pennzoil 400 at Las Vegas Motor Speedway. / Photo Credit: Live Nation NASCAR Cup Series organization LEGACY ...