Then, several years after they introduced "Good to the Last Drop" as a slogan, they started publishing ads asserting that it ...

A good slogan should also be memorable ... Many large companies spend millions of dollars with ad agencies and image consultants to come up with new slogans. Communicating the new slogans can ...

How do AI-generated ad slogans compare to those created by professionals? New University of Minnesota research suggests that the pros tend to connect ...