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In the meantime, getting smart about tariffs, getting good expert advice and remaining flexible is the best that any retailer or brand can do.

Several years ago, while preparing for one of our brand management classes at Dhaka University, we searched for a suitable example of a brand that significantly contributes to a country's GDP.

From premium-quality jeans to more affordable options, read on for nine top denim brands that are sure to captivate your heart and leave you floating on cloud nine.

Despite sharing similar high-level objectives, including customer acquisition, brand loyalty and business growth, product marketing and conventional marketing roles contrast significantly in their ...