The actress reflects back on the franchise's staying power: "We never expected after the first ‘Fast and Furious,' almost 25 ...
For a lot of people, Super Bowl commercials are as big of a deal as the game itself, if not even bigger, especially ...
Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers, ...
The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...
The countdown to Super Bowl Sunday is entering the homestretch and more people will likely be cheering the commercials than ...
Häagen-Dazs is getting in on the big game this weekend with its first-ever Super Bowl ad, which features a surprising ...
Häagen-Dazs is teaming up with West Coast Customs to create this one-off '63 Cadillac convertible with an ice cream freezer in the trunk, as seen in this video.
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