Lessons from a lost-pet detective named Kat
Within 20 minutes, Kea found A.J. lounging on a stranger’s porch. For Albrecht, it was a turning point. “We have all kinds of detection dogs: drug-detection, bomb-detection, termite-detection,” she ...
How the stadium giveaway game is changing as marketers tap into collector culture
Sports teams are turning to Hello Kitty tie-ins and other pop culture plays to draw new fans and bolster branding.