With the pandemic-era crafting boom over, the chain is working to take advantage of market share opportunities.

Ballou, a locally owned balloon and party store, opened in Norton Commons on April 12. Here's what to expect from the ...

The collapse of Party City is giving Michaels an opportunity to expand its selection of balloons and other celebration-themed supplies.

With Party City ... of balloons and other party supplies, the crafts retailer said Tuesday. Michaels is also expanding in-store events for children and adults, including birthday celebrations ...

Michaels carries balloon decorations, including latex and mylar balloons in playful shapes and life-size characters.

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Michaels is making a play for the territory left by Party City's recent store closings by expanding into the party supply ...

The city’s vacant Party ... “an incredible selection of party supplies, helium-filled balloons, party decorations, Halloween costumes, accessories, and birthday supplies.