The new Harry Potter has an in for Zoomer loyalty but must grab their attention. Meanwhile, HBO is targeting a new audience. Generation Z did not grow up with Harry Potter the way that millennials ...

"Harry Potter" needs no introduction ... these conversations inspire the next generation to foster fully inclusive magic and create a more perfect version of this fantasy world.

These limited-edition Harry Potter ... Millenials and Gen Z, our target audience for the campaign,” Gupta explained. The campaign targets a new generation of Harry Potter fans entering the ...