Fender reintroduces the Hello Kitty Stratocaster for its 50th anniversary, blending iconic style with legendary sound.

Bored as well as broke? We’ve got good news for you. This November, there’s a plethora of markets, events, and activities to ...

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and ...

Two iconic brands, Fender and Hello Kitty®, unveiled a limited-edition global collection to celebrate Hello Kitty's 50th ...

Fender has revived the internet-breaking Strat – along with a host of other appropriately branded accessories – to mark Hello ...

Over the course of its 50th anniversary this year, Hello Kitty, one of Japan's most beloved mascots, has released a plethora ...

Build-A-Bear Workshop’s IP partnerships have always been one of its biggest differentiators, but now the retailer is bringing ...

Hello Kitty turned 50 on Friday. Befitting a pop icon at midlife, the bubble-headed, bow-wearing character’s fictional ...

The beloved character Hello Kitty turned 50 last Friday. She’s grown from a Japanese character to a global icon. Retired University of Hawaiʻi anthropology professor Christine Yano reflects on the ...