“Hello Kitty 50th Anniversary” is incorporated into the pattern. It has a yellow front zipper with a gold pull. A red silicone patch features the logos for Sanrio and Loungefly. The backpack ...

Enter Loungefly. To celebrate Hello Kitty’s 50th Anniversary, Loungefly released this crossbody bag (as part of a larger collection including a mini backpack, wallet and a few other items.) ...

Furry, fluffy, and just as cute as Pooh Bear — shop these textured Loungefly mini backpacks while they're still available.

More new Disney Vacation Club (DVC) merchandise has arrived at Walt Disney World, including a new Loungefly backpack, ...

Loungefly Hello Kitty 45th Anniversary Stripes Convertible Mini Backpack for $30, instead of $60 Loungefly x SpongeBob SquarePants 20th Anniversary Mini Backpack for $40, instead of $80 Loungefly ...

Loungefly has released a cute pink backpack featuring some of Sanrio's most popular characters, including Hello Kitty, Pochacco, Pompompurrin, My Melody, Kuromi, and of course, Cinnamoroll.