This time around, the billionaire showed off the jaw-dropping arrangement of pink and purple Hello Kitty balloons, plushies, tote bags, blankets and backpacks among other themed party favors.

Welcome to the party. If there's one thing ... “Shrewd” is how Mika Nishimura, a design professor at Tokyo’s Meisei University, describes the way Hello Kitty conquered the worlds of commerce ...

Kylie Jenner threw a Minions-themed third birthday party for her son Aire after her daughter Stormi's Hello Kitty-themed ...

For her eldest, Jenner celebrated a day early, and she documented the party on her Instagram too, showing off a Hello Kitty Monopoly station, Hello Kitty-shaped waffles, and plenty of pink decor.