The Sanrio Hello Kitty and Friends Giant Kuromi Plush is a massive collectible indeed, and it's likely around the same size ...

Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...

We received a sneak peek at some of the year’s hottest new toys, games, and collectibles at Toy Fair New York.

Paying it forward to all its fans, more than 500,000 loveable, huggable Squishmallows plush will be distributed through children's hospitals, Title I schools, and Jazwares Cares' non-profit partners.

Offering customers a wide range of toys, beauty products, household items and food - the brand is known for stocking Sanrio goods such as Hello Kitty, as well as Disney and Pokémon.

Hello Kitty and friends have officially joined the Squishmallows craze! These plush, huggable characters combine the sweet style of Sanrio with the comforting softness Squishmallows are famous for.