Spy x Family joins forces with Sanrio for the cutest collaboration fans have ever seen, releasing adorable, must-have merch!

The southern Japanese Island of Kyushu is getting an official Hello Kitty airport makeover. Located at the Oita Prefecture capital city, Oita, its airport will be converted to the Oita Hello Kitty ...

The Hello Kitty Cafe Truck is currently embarking on its U.S. tour, celebrating two milestones this year: The truck’s 10th anniversary and Hello Kitty’s 50th anniversary. Customers lined up in ...

The idea in Hello Kitty Friends Match is that the Sanrio characters find themselves in Dreamland. However, it isn’t what it used to be, and a village they come to is completely dark and decimated.