Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports ...

It is hard to believe, but until now, professional cheerleading wasn't a real path for even the most elite athletes. For decades, they've trained like pros--with no league to chase. That changes today ...

The Memphis-based Varsity Spirit, a division of Varsity Brands, who is one of the renowned organizations in cheerleading and ...