"I'm not particularly into Hello Kitty," she says in Mandarin. "I just like the colours pink ... Kitty wallpaper adorn the walls. Outlines of the character's head frame the television screen ...

In food supplier Connie Sim’s house in Katong, it is impossible to turn a corner without bumping up against Hello Kitty merchandise. Read more at straitstimes.com. Read more at straitstimes.com.