A new blue paint color for cars uses nano-pigments to boost its intensity. Way more goes into picking a vehicle's paint color than you might imagine. By Kristin Shaw.

The best liveries in motorsports come from cigarette companies, and that holds true even for distinctive paint jobs on street cars. Next time you see a World Rally Blue WRX or STI on gold wheels ...

The lighter blue paint fits right in with the Chinese culture, and even many in the West would choose it without thinking. In some markets, like Korea, Australia, and New Zealand, you can select ...