As shoppers toggle between digital and physical aisles, Meta is capturing both attention and ad budgets in India's $820 ...

Meta’s Instagram and Facebook Reels are reshaping how Indians discover and buy products, driving omni-channel retail and ad ...

Urban India is increasingly choosing unbranded products over established FMCG brands, Kantar’s Q2 2025 FMCG Pulse reveals.

Unbranded FMCG volumes rose 6.1% in fiscal 2025, outpacing branded goods in urban markets. Rural markets favored established ...

Study finds 8 in 10 Indian shoppers discover products via social media, with Meta platforms driving video-led discovery, ...

This Father’s Day, go beyond the usual and gift your dad something that’s as sharp, reliable, and enduring as he is. KAI ...

At a crowded event in Mumbai, Flipkart’s Ramesh Gururaja is painting a vivid picture. He’s describing a modular space where creators can film product demos in professionally lit booths that can shift, ...

New insights from a study that online insights platform GWI did for us on the retail industry highlight the growing role of ...

Olas AI arm Krutrim aims to build fast, cost-effective infrastructure as it scales services, despite challenges like limited GPUs and scarce Indic language data. The company plans major investments, ...

In today's fast-paced digital market, small shopkeepers and resellers often struggle to keep up. Big brands dominate most of the online platforms. India's local sellers still rely on WhatsApp or ...

The consumer’s appetite for premium products is growing and so are online sales. While it might seem like “too many sales,” ...

Bengaluru: IRTH Bags, a premium handbag brand from the House of Titan has forayed into North India with the launch of its ...