Using custom inflatables to make events more exciting is a smart strategy for both businesses and individuals. These ...

The balloon is elevated on a sleek 4-foot blue ... to chime in with their thoughts and reactions to the larger-than-life inflatable. Need a break? Play the USA TODAY Daily Crossword Puzzle.

Morrow, 29, lives in a small apartment in Houston, and makes his living as a wedding videographer. But his true passion, passed down from his parents, is balloons. He has transformed that passion into ...

Last week, for a very brief moment, something unusual appeared in the middle of Times Square. It wasn’t a marquee announcing the latest TV celebrity joining a Broadway show, or a billboard featuring a ...

The massive inflatable installation appears to be a marketing stunt for Kardashian’s latest SKIMS clothing line, with the balloon’s skimpy blue swimsuit mimicking one the 44-year-old donned in ...

A 60-foot Kim Kardashian-esque balloon was installed in Times Square on Tuesday, shocking commuters and the internet. Here's what people are saying about it online.

The balloon is elevated on a sleek 4-foot blue ... to chime in with their thoughts and reactions to the larger-than-life inflatable. "Mad insane," one X user wrote on Tuesday night.

Deliveroo’s new ‘Dip & Dine’ inflatable range is the world's first inflatable in-bath dining solution. The new floating ‘Dip & Dine’ dining innovation comes as more people are indulging ...

Deliveroo is launching a new accessory for the ‘eating in the bath brigade’. Deliveroo’s new ‘Dip & Dine’ inflatable range is the world's first inflatable in-bath dining solution. The new floating ...

Ryan Chan is a Newsweek reporter based in Hong Kong, where he previously had over a decade of experience at a local newspaper, covering China and current events around the world. His focus is on ...

The interesting item of equipment is a balloon, a novel structure far removed from the traditional panel arrays we’re used to. The customized, portable, inflatable balloon is made from thin-film ...