and the new look badge is instantly recognisable. "By condensing the Juve brand into an essential single logomark, Juventus are future-proofing against signifier overload," he says.

Juventus have unveiled a new badge as part of their efforts to grow their worldwide brand as a business and football club. Previously, a variation of the crest displayed on Juve shirts had the ...

Why would you do it, Juventus? WHY, DAMN YOU? There was nothing wrong with your existing club badge. Not only was there was nothing wrong with it… it was a thing of beauty. It had the classic ...

TURIN, Italy (AP) — Juventus' new logo is being criticized on social media. The stark badge featuring a J in white and black in the shape of a shield contrasts sharply with the old badge ...

A rebrand initiative has taken effect at Serie A champions Juventus with the club announcing a new badge, although to a rather cold reception. The Bianconeri's previous emblem had been in place ...

Juventus hosted a glamorous event for celebrities ... the symbol of Turin. Instead the badge has been replaced with a new futuristic and effort, with a minimalist white letter J that outlines ...

JUVENTUS have tattooed their controversial new badge on three new fans to make up for them having the old logo etched on. The Italian giants have ditched their old insignia for an updated new sign ...

Black and white jersey shows off the badge unveiled in January which caused a storm from furious fans on social media JUVENTUS have officially unveiled their new home strip for the 2017-18 season ...