Top Dawg Entertainment's Punch revealed that there was originally a longer version of Kendrick Lamar's "Euphoria" that went ...

For obvious reasons, Gatorade commercials usually feature athletes. The drink was designed for sports people, by sports people. They dump it on the football coach after a big win. It’s synonymous with ...

In a rare and candid moment, Punch finally addressed the simmering tension between Drake and Kendrick, revealing what went down behind the scenes leading up to their explosive, history-making rap beef ...

The Pittsburgh rapper just dropped the sequel to his classic mixtape 15 years later -- and it's pretty damn good. Check out ...

Fans have expressed concern over the pop star’s social media posts of late, but controversy aside, it appears that Bieber is very tapped in ...

Kendrick Lamar has partnered with Gatorade to be the voice of its new advertising campaign. As reported by Bloomberg, the ...

Kendrick Lamar is the first musician to ever be in a Gatorade campaign. According to Sports Business Journal , Anuj Bhasin, CBO of Gatorade, chose Kendrick "because of his mindset of hard work, ...

Five Grammys, one Super Bowl halftime show, a slew of diss tracks and a handful of litigations later, the battle between ...

Kendrick Lamar united the West Coast with his Pop Out concert at the Kia Forum in Inglewood, Calif. K. Dot delivered the live ...

A rivalry between two of the world’s biggest rappers has simmered for years, flaring up again last year thanks to multiple ...

Kendrick Lamar isn’t a professional athlete, but he does know about how it takes hard work to find success. That’s just what Lamar discusses in a voiceover for a new Gatorade ad. In the video (which ...

During her Super Bowl performance, Williams broke into a crip walk, a move that drew criticism back in 2012 when she did the ...