Enter the Break Brothers, a group serving as a four part-symbol of the iconic KIT KAT® bar, made in part to illustrate the candy brand's authority over helping fans take a true break. These four ...

KIT KAT's® new break protectors, the Break Brothers will hit the big screen April 7th during the NCAA Men's Championship Game HERSHEY, Pa., April 4, 2025 /PRNewswire/ -- Let's face it—breaks ...

Fans watching the University of Houston Cougars compete in the NCAA Men's Championship Game Monday night will also see the ...

Kit Kat continues to lean into its positioning around providing consumers a “break” — both in terms of time to unwind and snap apart its candy bars — this time aided by a group of stone-faced ...

Kit Kat, a Hershey brand, launches its first campaign with indie agency Orchard, reclaiming an iconic tagline and encouraging ...

Four tall men called the Break Brothers, elegantly dressed in brown three-piece suits, personify the Kit Kat bar and protect your snacking moment. - Kit Kat ...

“KIT KAT has become one of the most recognisable brand identities in the world, from our signature bar snap to our classic jingle,” said Ryan Riess, vice president of brand strategy and creative ...