An airplane's paint scheme may fade into the background for many, but a closer look can reveal hidden details and the airline ...

The new branding, which involves significant changes to its logos and aircraft livery, is the most visible aspect of a broader revision of the airline's corporate identity. This has been prompted by ...

Korean Air has introduced a new corporate identity featuring a modernised deep blue Taegeuk symbol that reflects the ...

The latest development at Korean Air is that it will introduce premium economy class, in response to growing market demand.

It’s an image highly symbolic to the South Korean identity, and an iconic, fan-favourite presence within the aviation ...

Korean Air is repositioning to offer a hospitality-inspired passenger experience, with branding by Lippincott. The agency’s ...