To fill the gap caused by Party City closures, Michaels is increasing their balloon and party supply offerings with over 500 ...

Michaels plans to add 500 new party supply products, additional balloon options and enhancements to its in-store events.

With the pandemic-era crafting boom over, the chain is working to take advantage of market share opportunities.

The collapse of Party City is giving Michaels an opportunity to expand its selection of balloons and other celebration-themed supplies.

Ballou, a locally owned balloon and party store, opened in Norton Commons on April 12. Here's what to expect from the boutique shop.