PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

For couturier Sabyasachi Mukherjee, a designer deeply rooted in his heritage, the India story is part and parcel of ...

Returning as host of the Pure Beauty Global Awards, diversity advocate and entrepreneur Jewel reflects on the beauty industry ...

From fancy new bracelets to the thinnest tourbillion wristwatch ever made, here's what Esquire's Style Director saw at the ...

For fans of MAC Cosmetic’s Angel lipstick, this question has been popping up more and more. This soft pink shade offers ...

From cozy retro vintage to the use of monograms, 2025’s beauty logos are reflecting Gen Z and Gen Alpha’s tastes, writes Juan ...

Ellementree is a small biz based in India making dreamy and comfy custom clothing from 100% stone-washed linen.

SHOPPING: Make like Meghan and add a lightweight, nourishing moisturizer to your routine that's formulated to reduce the visible signs of aging to leave your complexion glowing and youthful.

Bright pastel colors, cheery vibes, and floral patterns are here to match your springtime aesthetic. View Entire Post › ...

New packaging, logo, color palette, and photography will unite the brand’s portfolio, including shave, body, hair, and ...